From top pros to local courts, tennis players prioritize style and performance when selecting their gear. From Wilson to Lacoste, tennis brands add flair and swagger to your game.
Collaborations between tennis stars such as Iven Lendl, Stan Wawrinka and Martina Hingis has resulted in stylish tennis apparel from this brand. Additionally, these racquets boast precision and power which add to their appeal.
Fila
Fila is an iconic brand in tennis equipment, trusted by players worldwide. For over 100 years, Fila has distinguished itself through their dedication to innovation and excellence, while their partnership with iconic athletes has only elevated the brand even further and contributed towards furthering the development of the game.
Ettore and Giansevero Fila established their company as a small textile factory in Coggiola, Italy in 1911. Through hard work and determination they soon expanded their business nationally renowned for high-quality materials and classic designs while simultaneously meeting local residents’ need for warm clothing in this alpine region.
Fila’s iconic logo stands as an impressive and unmistakable reminder of its heritage and strength, drawing inspiration from contrastive colors such as red and dark blue to create balance and power symbolizing the strength of its brand. Over the years, modifications and updates were made, but its iconic status remains strong; currently seen with letter “F” enclosed within a square of deep blue color from late 80s designs.
While they’re best-known for their sportswear, this company also holds an influential presence in fashion. Their apparel has even become so renowned that celebrities wear it and features regularly in films and TV shows! Their clothing combines style and function, making it perfect for any activity.
Fila is known for providing high-quality apparel, and hosts various public events including the BNP Paribas Open in Indian Wells, California and Sony Open in Miami, Florida – two events offering signature Fila experiences such as on-site retail, fashion shows and more!
Fila has long been one of the leading tennis brands, but more recently has experienced a renaissance in fashion. Once considered uncool among fashionistas and true sportswear enthusiasts alike, Fila’s comeback can be seen through collaborations with high-profile tennis stars like Martina Hingis and Simona Halep who have helped revive its fortunes.
Nike
Tennis is a beloved pastime among many celebrity fans. Not only is it an effective way to stay in shape and have fun while meeting people socially, but celebrity fans such as Nicky Jam, Jamie Foxx, and Emma Roberts all regularly hit the courts to improve their physical, social, and mental wellbeing. Furthermore, research indicates that recreational tennis players have higher physical, social, and mental wellbeing than general population members.
Nike is widely recognized as being at the cutting-edge of innovation when it comes to tennis gear. Their partnerships with iconic figures like John McEnroe, Roger Federer, Serena Williams and Maria Sharapova have resulted in ground-breaking shoes, clothing and equipment designs for these four athletes – as well as Dri-FIT technology in apparel which has now become standard within tennis itself.
Nike’s iconic Swoosh logo has become an emblem of sports success and its products have become part of sport culture. Although recent news coverage highlighted their decision to include Colin Kaepernick from former San Francisco 49ers quarterback in an advertisement campaign for their products, this brand remains influential within tennis world.
Nike works closely with top tennis players to promote the sport and collaborates with a wide range of celebrities and athletes to do so. Recently, they unveiled a campaign featuring professional tennis player Simona Halep to showcase her commitment to fitness and wellness, while they partnered with tennis icon Martina Hingis to launch the Hingis Foundation that encourages healthy lifestyle habits and self-image among young people.
The company has also joined forces with various high-profile entertainers to organize charity events and tournaments. Will Ferrell and Ellen DeGeneres’ Desert Smash event, hosted in Upper Darby, Pennsylvania features celebrity tennis players in a friendly tournament format; since its creation in 2009 it has raised over $1 Million for charity! In addition, this year it is sponsoring Arthur Ashe Kids’ Day at the US Open.
Adidas
Tennis remains one of the most beloved sports among celebrity athletes despite its difficult road to recognition. While not all are professional players, some still engage in tennis to stay healthy and sharpen their minds. Prominent celebrities that love tennis include Courteney Cox, Meek Mill and True Detective star Matthew McConaughey (Former pro Matthew Perry has said he practices 10 hours daily!). Furthermore, tennis provides both exercise and socialization benefits.
Adidas was penalized in 2021 by France’s Jury de Deontologie Publicitaire for making false environmental claims about its Stan Smith trainers. Adidas did not clearly communicate that only 50% of each shoe contained recycled materials; and its use of an “End plastic waste” logo caused confusion for customers. Regardless, Adidas remains dedicated to working closely with suppliers so workers are paid living wages while environmental standards are met.
Adidas’ recent collaborations with musicians and other celebrities have proven immensely beneficial for the brand, drawing in younger audience and new customers. Kanye West and Beyonce became particularly notable collaborators, helping boost Ivy Park sales – but Adidas lost much of its momentum after parting ways with him due to his antisemitic comments and conspiracy theories in 2022.
At last, the brand is back on track and engaging their target audience through the “Own the Game” campaign. This initiative targets consumer-driven trends driving industry change and blends sport with lifestyle while pushing sustainability forward. This new strategy should allow them to realize growth potential independent from their competitors while increasing credibility – creating an overall cohesive brand image in future.
Puma
PUMA Group designs, develops, and markets athletic footwear, apparel, and accessories. Headquartered in Herzogenaurach, Germany – making PUMA one of the premier global sports brands – Nike is well known for their rich legacy in running and football, but have also made waves as fashion sneakers and casual footwear brands. Additionally, their product portfolio includes sportswear for both adults and children – ideal for all activities! PUMA is an industry leader when it comes to environmentally responsible manufacturing, employing its Duoflex technology to reduce waste and use less material during shoe production than traditional methods. Their annual report includes an entire Sustainability section with goals in carbon emissions, renewable electricity generation, water management, plastic usage reduction as well as progress reports that outline goals within these categories and progress reports on them all.
In the 1970s, PUMA’s revolutionary KING boots helped Brazilian soccer player Pele win three world championship titles. PUMA introduced FORMSTRIP technology that adds color-contrasting stripes on either side of each shoe for greater flexibility and lighter wearability.
PUMA also debuts its Golf shoes called Club in a line called “Club,” intended for wear both on the green and in training workouts. Their popular KUBRICK shoe has earned endorsement from Super Bowl Champion Rickie Fowler.
Martina Navratilova was one of PUMA’s most celebrated endorsers during her era, winning all Grand Slam boxed sets at women’s tennis tournaments and dominating women’s tennis play during that period. Even today, Serena Williams wears PUMA dresses at all her tournaments!
PUMA is one of the fastest-growing sport lifestyle brands, known for pushing speed and culture forward through innovative product design, collaborations with designers and brands and the ability to link sportswear worn by celebrities with style – it even sells online! Furthermore, its presence can be felt across America where it has flagship stores as well as selling to large sporting goods retailers.