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Global Tennis Equipment and Supplies Market Size
The global tennis equipment and supplies market is comprised of sales of rackets, balls, apparel, shoes and accessories sold globally. It is driven by popularity of tennis as both a recreational and competitive sport; endorsement by professional players; growing participation for fitness purposes and fierce competition between established titans and rising contenders for product differentiation in this environment that encourages brand loyalty while broadening consumer base.
An industry trend of note is the push toward inclusivity in tennis, both in terms of players and equipment. Manufacturers are meeting this demand by producing lighter, more maneuverable rackets while tennis organizations work to make tennis accessible in underserved communities. Clothing brands are also providing an inclusive selection of sizes and fittings – which aligns well with body positivity initiatives in sports and fashion.
Another factor contributing to market expansion is millennials’ increasingly widespread interest in tennis, who are more likely than other generations to play regularly and buy equipment as a result. Furthermore, increased participation by different age groups in tournaments also supports industry expansion.
Amer Sports, Head NV, Babolat, Yonex, and Dunlop Sports are among the key companies operating in the global tennis equipment and supplies market. This report features profiles for these companies along with their strategies, latest developments, financial data, as well as strategic initiatives they’ve implemented – making this report essential reading for newcomers or established players in this global industry.
North America is an essential contributor to the global tennis equipment and supplies market due to the large population of amateur and professional tennis players in this region. Furthermore, its robust e-commerce infrastructure facilitates growth in online sales of tennis equipment; consequently several manufacturers are shifting focus onto online sales channels in order to take advantage of this growing trend.
Global Tennis Racquet Market Size
The global tennis racquet market is expected to experience significant growth over its forecast period. An increasing focus on health and fitness has increased participation by youth players, driving demand for sports equipment such as tennis racquets. Furthermore, cardio tennis’ growing popularity has further expanded their market. Furthermore, new rules and regulations allow people from different age groups to enjoy tennis together.
Carbon composites in racquets have led to lighter products, enabling manufacturers to manage weight distribution across frames more easily and enhance performance. Furthermore, their versatility enables carbon products to accommodate various swing styles while offering greater strength.
Wilson Sporting Goods and YONEX Co., Ltd. have invested heavily in partnerships and acquisitions to bolster their presence on the global tennis racquet market. Expanding into emerging markets has furthered these companies’ growth prospects; additionally, an increasing population of youth across Europe should increase racquet demand.
The market can be segmented according to product type, raw material, string pattern, head size, end user and distribution channel. Product type was the predominant segment worldwide in 2018 due to the ease of availability in specialty and sports shops – one key driver behind its dominance.
The growth of the global market for cardio tennis can be attributed to several factors, including government initiatives to foster youth sports participation and an increase in its popularity as an aerobic workout combining warm-up exercises with fat-burning aerobic activity. Cardio tennis also proves itself as an attractive form of workout that incorporates warm-ups as part of its workout regime, driving further market expansion. E-commerce platforms and smartphone penetration have contributed significantly to the expansion of the tennis racquet market, but expenses associated with premium racquets may restrict long-term growth. Fluctuations in raw material prices is another obstacle. Regardless of these challenges, the potential for expansion remains strong – driving its development as an industry.
Global Tennis Apparel Market Size
Due to increased health concerns among the global population, tennis apparel sales have experienced exponential growth worldwide. People are turning to exercise to help lose weight, strengthen heart health and reduce the risk of diabetes, high blood pressure and depression – increasing gym attendance rates worldwide and sports participation rates among various nations – driving demand for tennis apparels globally.
Due to an increasing emphasis on sustainability and environmental concerns, manufacturers have increasingly included eco-friendly fabrics into their products. This trend has helped the industry reassess traditional clothing materials while designing innovative new designs to increase player comfort on court and improve player performance. Casual wear has become more athletic as demand for moisture-wicking fabric becomes more evident.
Increased disposable income among consumers has also contributed to the tennis apparel market’s expansion. More players and fans can invest in expensive apparel. Furthermore, vendors have launched campaigns and named product lines after famous tennis icons to encourage fans and amateurs to buy their products.
Counterfeit products have the potential to significantly impede market expansion. Sold at much lower prices than their original brands, counterfeit products may damage manufacturer reputation while potentially being sold by unscrupulous retailers who sell substandard goods, creating consumer mistrust and leading them away from genuine products altogether.
Mena??s tennis apparels are expected to lead the global tennis apparel market during the forecast period due to its widespread appeal among male population segments, and increased participation rates. Online retailing channels are becoming more prevalent within this global tennis apparel market due to offering wide varieties of options, price comparison tools and customer reviews; COVID-19 pandemic further accelerated this shift toward online shopping which in turn boosted demand for tennis apparels.
The global report on tennis apparel market provides a detailed examination of market trends and strategies used by major players operating within this space.
Global Tennis Shoes Market Size
The global tennis shoes market reached US$ 2.4 billion in 2022 and is projected to experience compound annual compound annual growth between 2023-2028 at an expected compound annual growth rate of 2.9%. It is driven by tennis as a fitness activity, leading to greater demand for shoes that provide comfort and performance on multiple playing surfaces. Furthermore, widespread school and college adoption is encouraging even more individuals to take up tennis, propelling further growth of this global market for tennis shoes.
Increased consumer concern over sustainability and environmental concerns is also having a profound effect on purchasing habits, prompting manufacturers to offer eco-friendly and recyclable tennis shoes options. Furthermore, fashion meets athletic wear or athleisure is fueling an increasing need for stylish tennis shoes that combine functionality with fashionable aesthetics.
Growing adoption of e-commerce is also contributing to a surge in tennis shoe sales globally, as consumers prefer online shopping over traditional retail outlets. COVID-19 pandemic lockdowns and social distancing have further increased this trend, prompting people to seek relief from everyday life stresses by shopping for tennis shoes online.
Specialty retailers held the highest market share among distribution channels for tennis shoe sales worldwide in 2021, due to their unique selling proposition of offering a variety of shoes under one roof, expert salespeople, and easy checkout processes. E-commerce is expected to see significant expansion thanks to increased internet penetration and evolving consumer buying behaviors.
Nike, New Balance, Adidas, FILA Lotto Sport Italia S.p.A and Yonex are among the leading players in the global tennis shoes market. Nike released its Air Max Dn Shoes with dynamic air features for cushioning and comfort to customers in 2024; furthermore they partnered with One Piece to introduce Suede sneakers inspired by manga series and anime characters; moreover they recycle used shoes through Reuse A Shoe program into Nike Grind used for running tracks or playground mats – further expanding their market presence.