Tennis apparel was long associated with stuffy country clubs and private school pickup lines, but recently has seen an resurgence. Thanks to brands such as FP Movement, Varley, and Sporty & Rich releasing collections that marry technical wear with courtside style, interest in this racquet-centric aesthetic is growing–and not just among players themselves.
Nike
Nike is an internationally recognized leader in sports footwear, apparel and equipment manufacturing that operates across 170 nations worldwide. Recognizable by their “Just Do It” slogan and signature Swoosh logo; Nike sponsors an array of athletes and teams across the world.
Nike employs outsourcing as a production strategy to maximize profit margins and minimize inventory levels, meeting customer needs with premium products at competitive prices.
Nike executives were awarded an average total compensation package of $13,968,022. Ethical Consumer has identified some jurisdictions where Nike operates as potential tax havens, potentially using their global network to avoid paying taxes. Nike has also been linked with allegations regarding labor conditions at overseas factories; for instance, one supplier in China employed Uighurs from Xinjiang under conditions which appear to constitute slavery.
L’Etoile Sport
Frustrated by a lack of feminine yet functional tenniswear, Park Avenue resident Yesim Philip decided to launch her own line, L’Etoile Sport. Her collections of golf, tennis and activewear reflect early female tennis players as well as its lasting glamour – something Noemi Philipp wasn’t able to find before starting L’Etoile Sport in 2012.
Airy lace trim and tennis ball-inspired neon accents add stylish details to pieces that work well during play. Look to the Fitted Tank from this season for lightweight versatility that you can wear both on and off the court.
Nike’s high-performance fabrics are designed to wick away moisture and keep you feeling cool, ideal for pairing with L’Etoile Sport skirts and dresses or Varley’s stylish skirts and dresses for tennis court look or clubhouse chic. Their ethical production and craftmanship means you’ll look good from courtside to clubhouse and beyond!
Venus Williams
Venus Ebony Starr Williams (born June 17, 1980 in Lynwood, California) is the older sister of Serena Williams and two-time US Open champion. With Serena, Venus has redefined women’s tennis since making her pro debut in 1994 and dominated Grand Slam tournaments like no one before them.
Williams holds seven Grand Slam singles titles and four Olympic gold medals, and is widely considered to be one of the greatest tennis players ever. Additionally, she is an entrepreneur with interests in fashion and interior design; owning lifestyle brand EleVen and design company V Starr Interiors respectively.
After being diagnosed with Sjogren’s syndrome in 2011, she adopted a plant-based diet in order to decrease inflammation and energy-draining symptoms associated with it. In addition, she supported health and wellness initiatives through investments in companies offering therapeutic massage and natural skincare solutions.
Girlfriend Collective
Girlfriend Collective’s eco-friendly activewear is not only comfortable to wear but also extremely eco-friendly. Each pair of Compressive Leggings recycles 25 plastic water bottles while each bra contains 11 recycled post-consumer plastic bottles. Plus they use rPET and ECONYL nylons which reduce energy usage in fabric production!
Materials used by this organization are also transparently disclosed; sharing the name and certification details for their main sewing factory as well as testing results from OEKO-TEX testing for each fabric used. Furthermore, low impact dyes are used while wastewater is managed properly for disposal.
Girlfriend Collective goes the extra step to close the loop by offering their ReGirlfriend program where customers can send back used Girlfriend Collective clothing that will then be broken down and recycled into new pieces! Really cool. Check out their wide range of workout wear here as well as matching tops and bottoms.
Lululemon
Lululemon is an athletic apparel retailer known for its rapid expansion across retail stores. Their offerings include yoga pants, leggings, tops, sports bras as well as shoes and other accessories.
Brand Image | Premium and Aspirational Product Offerings — the company’s brand image is built around premium and aspirational product offerings, while their marketing campaigns emphasize healthy living through yoga and other fitness activities.
Integration between its online storefront and local retail locations enables customers to purchase products online and pick them up locally at one or more of the company’s partner yoga studios or retailers increases its distribution reach.
Lululemon has taken some risks in order to expand their business, such as the acquisition of virtual exercise company Mirror in 2020. Unfortunately, this decision did not pan out and they now face competition from fitness retailers like Nike (NKE). They also took a chance with Mr. Porter by offering exclusive athletic apparel for men.
The Upside
Neil Burger’s remake of French film The Intouchables features Bryan Cranston and Kevin Hart as Phillip, the billionaire quadriplegic, and Dell, his paroled caretaker. As they gradually warm to each other they discover new reasons to live – playing pranks on cops, sharing fast food meals together, bonding over Aretha Franklin opera music and art as common interests.
The movie nails some details correctly: Upside grows its meat in two-liter roller bottles like those found at its flagship factory, where employees give tours. A current employee said these bottles weren’t used to produce actual chicken for its limited-launch product sold at stores like Bar Crenn; rather they are used to test different designs of cellular agriculture before mass production begins. The results so far look promising but have yet to become commercial reality.
Recreational Habits
Recreational Habits is a lifestyle brand dedicated to making previously exclusive hobbies and experiences more inclusive for all. Founded by Marlon Muller – who draws upon his childhood in 1980’s New York for inspiration – Recreational Habits collaborated with Keds on a luxe take on “the court” sneaker featuring their perspectives of classic sport as well as featuring a co-branded cotton twill footbed and custom shoe box. Their collection also includes hoodies, joggers and tee shirts ideal for early morning tee times or relaxing in clubhouse environments as well as pleated tennis skirts and slimming dresses designed to up your racquet game!
Kule
Kule is an elegant label that effortlessly exudes modern, timeless style. Their bold stripes and clean lines bring together classic Parisian chic with American motifs to form their trademark look. Kule has quickly become a go-to label among influencers looking for wardrobe essentials like casual striped T-shirts to cozy sweater knits and dresses.
Nikki Kule, known for her blend of iconic quirky classic prep with French influence and Francophilia aesthetic, earned herself the CFDA Rising Star title when the label began in 2001 making luxurious childrenswear before expanding to womenswear 10 years later. Renowned for their signature stripe tees and carefree spirit in its collections, Kule continues to bring playful joy through each collection she designs.
Gucci
Gucci is a luxury fashion brand known for producing clothing, shoes, handbags and other accessories characterized by innovative designs and craftsmanship as well as their sense of heritage and tradition.
This brand caters to high-income earners who appreciate its prestige and exclusivity, with Alessandro Michele serving as its creative director and repositioning the brand by emphasizing quirky and cutting-edge designs.
Gucci maintains its competitive advantage by emphasizing both product quality and customer experience in its boutiques located in upscale areas and providing personalized services, collaborating with celebrities and influencers, promoting products through collaborations, as well as investing in sustainable practices to retain talent for talent retention purposes and keeping pace with fashion trends. However, economic fluctuations may present vulnerabilities to their business that they need to address by investing in sustainable practices, investing in talent retention as well as investing in sustainable practices that attract talent retention to ensure success and remain relevant in today’s fashion trends.
Tory Burch
Tory Burch bags made with authenticity in mind can be identified by a serial number printed inside. This should match with what appears on their original packaging or authenticity card and should include their signature logo stamped onto it.
Brand has received much acclaim for its chic 2024 It-girl designs. Gone are the 2000s rich-prep aesthetics seen on Gossip Girl; replaced with an aesthetic which draws upon subcultures and subversive references.
Tory Burch is an American fashion house headquartered in New York City and established in 2004. Their products span apparel, shoes, handbags, accessories and watches; as well as yoga clothing for running golf and tennis – plus its boutiques offer financial services. Their CEO Tory Burch heads the organization.